Vocabulary: you’re doing it wrong


This Benetton advert features a photo of Aids sufferer and activist David Kirby and his family by Therese Frare (1990). The original picture, which won the World Press Photo Award, was published in black and white, but Benetton’s advertisers decided they wanted to use a colour version to make it seem more shockingly like a real ad. The ad was designed to raise awareness of Aids and Kirby’s family and Frare approved of the photos use. But it provoked a storm of criticism from other Aids activists who claimed the campaign was in some way a vindication of homosexuality.

I think they meant “vilification.”


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