Vocabulary: you’re doing it wrong

Media_httpwwwindepend_jhoqa

This Benetton advert features a photo of Aids sufferer and activist David Kirby and his family by Therese Frare (1990). The original picture, which won the World Press Photo Award, was published in black and white, but Benetton’s advertisers decided they wanted to use a colour version to make it seem more shockingly like a real ad. The ad was designed to raise awareness of Aids and Kirby’s family and Frare approved of the photos use. But it provoked a storm of criticism from other Aids activists who claimed the campaign was in some way a vindication of homosexuality.

I think they meant “vilification.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s